Privacy Policy

Last updated: July 21, 2026

This Privacy Policy describes how Edwin F. Allen Associates, Inc. (“Allen Associates,” “we,” “us,” or “our”) collects, uses, and discloses your information when you use our websites and services, and explains your privacy rights and choices. We use your personal information to provide and improve our services. By using our websites, you agree to the collection and use of information in accordance with this Privacy Policy.

This Privacy Policy applies to the websites accessible at www.allenprograms.com and www.allenballoons.com (together, the “Service”).

1. Information We Collect

Personal Information You Provide

When you use our Service, contact us, request information, place an order, or opt in to communications, we may ask you to provide personal information that can be used to identify or contact you, including:

• First and last name
• Email address
• Phone number (including mobile number, if you provide one)
• Mailing address, city, state, province, and ZIP or postal code

Usage Data

We collect certain information automatically when you use the Service. This may include your device’s Internet Protocol (IP) address, browser type and version, the pages you visit, the date and time of your visit, the time spent on those pages, unique device identifiers, and other diagnostic data. When you access the Service through a mobile device, we may also collect the type of device, your mobile operating system, the type of mobile browser you use, and similar information.

2. Cookies and Tracking Technologies

We use cookies and similar tracking technologies (such as web beacons, tags, and scripts) to operate our Service, remember your preferences, analyze traffic, and improve performance. Cookies can be “persistent” (they remain on your device until they expire or you delete them) or “session” cookies (deleted when you close your browser).

The types of cookies we use include:

• Necessary / essential cookies: required to operate the Service, authenticate users, and prevent fraudulent use.
• Notice acceptance cookies: record whether you have accepted the use of cookies.
• Functionality cookies: remember choices you make, such as login details or language, to give you a more personalized experience.
• Tracking and performance cookies: used by us and third parties to understand how visitors use the Service and to test new features.

Where required by law, we use non-essential cookies (such as analytics, advertising, and remarketing cookies) only with your consent. You can instruct your browser to refuse cookies or to indicate when a cookie is being sent, and you can withdraw or change your consent at any time through your browser or device settings. If you do not accept cookies, some parts of the Service may not function properly. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.

3. How We Use Your Information

We may use your personal information for the following purposes:

• To provide and maintain the Service, including monitoring its usage.
• To manage your account and give you access to functionality available to registered users.
• To fulfill a contract, including processing and delivering the products, programs, or services you have purchased or inquired about.
• To contact you by email, phone, SMS, or other electronic communication about your account, your orders, service updates, and similar matters.
• To send news, offers, and information about products, services, and events similar to those you have purchased or inquired about, unless you have opted out.
• To respond to and manage your requests.
• For analysis and improvement, such as identifying usage trends, measuring the effectiveness of campaigns, and improving the Service and your experience.

4. How We Share Your Information

We do not sell your personal information, and we do not share your personal information with third parties or affiliates for their own marketing or promotional purposes. We may disclose your personal information only in these limited circumstances:

• With service providers (subcontractors) who perform support services on our behalf, such as customer service, website hosting, analytics, and email or messaging delivery. These providers may use your information only to perform services for us and not for their own purposes.
• For business transfers, in connection with a merger, acquisition, or sale of company assets. We will provide notice before your information is transferred and becomes subject to a different privacy policy.
• For legal reasons, where required to comply with a legal obligation or a valid request by public authorities, to protect our rights or property, to prevent or investigate wrongdoing, to protect the safety of users or the public, or to protect against legal liability.
• With your consent, for any other purpose you approve.

5. Text Messaging (SMS) and Mobile Information

If you opt in to receive text (SMS) messages from us, we use your mobile number only to send the messages you have agreed to receive and to support that program. You can opt out at any time by replying STOP to any message, and you can reply HELP for assistance. Message and data rates may apply, and message frequency varies. Full details of our SMS program, including how to opt in and opt out, are set out in our Terms & Conditions.

6. Data Security

The security of your personal information is important to us. We use commercially reasonable administrative, technical, and organizational measures to protect the personal information we collect and store. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention

We retain your personal information only for as long as necessary for the purposes described in this Privacy Policy, and to comply with our legal obligations, resolve disputes, and enforce our agreements. Where possible, we apply shorter retention periods or reduce identifiability by deleting, aggregating, or anonymizing data. The periods below are maximum periods, and we may delete or anonymize data sooner when it is no longer needed:

• User accounts: for the duration of your account relationship plus up to 24 months after closure.
• Customer service correspondence: up to 24 months from resolution of the inquiry.
• Customer and account records: for the duration of the relationship plus the period required for tax, accounting, and legal compliance.
• Website analytics and server logs: up to 24 months from collection for analysis, security, and troubleshooting.
• Email marketing data: until you unsubscribe, or up to 24 months from your last engagement, whichever comes first.

We may retain personal information longer where required by law, where necessary to establish or defend legal claims, at your request, or where data exists in backup systems scheduled for routine deletion. When retention periods expire, we securely delete or anonymize the information. You may request information about how long we retain your personal information by contacting us.

8. Your Rights and Choices

You have the following rights and choices regarding your personal information:

• Access and update: you may review and update your information at any time by signing in to your account (if you have one) or by contacting us.
• Deletion: you may request that we delete the personal information we have collected about you. Please note we may need to retain certain information where we have a legal obligation or lawful basis to do so.
• Email opt-out: you may unsubscribe from marketing emails using the unsubscribe link in any email we send, or by contacting us.
• SMS opt-out: you may stop receiving text messages at any time by replying STOP. See our Terms & Conditions for details.
• Cookies: you may manage cookies through your browser or device settings as described above.

9. International Data Transfers

Your information may be processed at our operating offices and in other places where the parties involved in the processing are located, which may be outside your state, province, or country. Where required by applicable law, we ensure that international transfers of your personal information are subject to appropriate safeguards, and we take reasonable steps to ensure your data is treated securely and in accordance with this Privacy Policy.

10. Third-Party Service Providers

The service providers we use may have access to your personal information only to perform services on our behalf and in accordance with their own privacy policies.

• Google Analytics is a web analytics service that tracks and reports website traffic. You can opt out by installing the Google Analytics opt-out browser add-on. For more information, see Google’s Privacy & Terms page at https://policies.google.com/privacy.
• GoHighLevel helps us manage and send communications. Its privacy policy is available at https://www.gohighlevel.com/privacy-policy.

11. Children’s Privacy

Our Service is not directed to anyone under the age of 16, and we do not knowingly collect personal information from anyone under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will take steps to remove that information. Our SMS program is intended only for individuals 18 years of age or older, as described in our Terms & Conditions.

12. Links to Other Websites

Our Service may contain links to websites that we do not operate. We are not responsible for the content or privacy practices of those third-party sites, and we encourage you to review the privacy policy of every site you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page, update the “Last updated” date above, and, where appropriate, notify you by email or a prominent notice on the Service. Changes are effective when posted on this page.

14. Contact Us

If you have any questions about this Privacy Policy, you can contact us:

• By phone: 585-244-5104
• By mail: Edwin F. Allen Associates, Inc., 60 Saginaw Drive, Rochester, NY 14623