The popping expansion is the key to higher profits. There are different grades of popcorn sold in the US. The better the hybrid or grade of popcorn the larger the expansion of the corn. The better the expansion the higher the profits. Simply it takes less kernels to fill a container.
Weaver is the brand of choice for the serious concession customer. Weaver is the only brand Allens carries because of the high standards they have for their product.