How to Bundle Snacks & Drinks for Higher Sales

Profitable Pairings

Bundling is a win-win for everyone. By offering well-thought-out snack and drink combos, you can increase average ticket sizes, enhance customer satisfaction, and streamline operations. Let’s explore how to craft irresistible pairings that keep customers coming back for more.


Why Bundling Works

Bundling leverages the psychology of value perception. Customers often perceive combo deals as a better value, even if the savings are minimal. This perception encourages them to spend more than they initially intended. Bundles also simplify decision-making, reducing wait times and improving the customer experience.


Snack & Drink Pairings to Maximize Profits

1. Classic Combos: Salty Snacks & Soda

A timeless favorite, the pairing of popcorn, nachos, or soft pretzels is a staple at movie theaters and other event spaces. Consumers crave a bubbly soft drink to counter the saltiness and butteriness of their snack. The high margin on these items makes it a profitable choice. 

2. Kid Combos

Pair kid-sized portions of popcorn or nachos with a small drink. Fun packaging makes for easy carrying for smaller hands, such as a box with a cupholder and a section for a snack item. Make it even more enticing for kids by including a small pack of candy or fruit gummies. Parents love the smaller, individual portions for their kids, even if it means they spend more than purchasing the same items in bulk. 

3. Salty and Sweet

This combo is nothing new—variety is the spice of life! Kettle corn is an obvious choice for the salty/sweet combos. Create a combo deal that includes a family-sized bag plus 4 beverages. Create a soft pretzel combo that includes one sweet and one savory dip, plus a drink. Salted caramel flavored coffee or blended drinks paired with a crispy, salted gourmet chocolate chip cookie will certainly win over the masses.


Tips for Effective Bundling

  • Highlight Savings: Clearly display the savings customers get by choosing a combo over individual items.
  • Use Visuals: Eye-catching images of your combos can entice customers and make choices easier.
  • Offer Customization: Allow customers to mix and match items within a bundle to suit their preferences.
  • Train Staff: Ensure your team is knowledgeable about combo deals and can suggest them during transactions.

Implementing Bundles with Allen Associates

At Allen Associates, we provide the equipment and supplies needed to create these profitable pairings. From high-quality popcorn machines to a variety of beverage options, we support your concession stand’s success. Our team can assist in designing combo deals tailored to your audience and venue.

By strategically bundling snacks and drinks, you not only enhance the customer experience but also drive higher sales. Let Allen Associates help you craft the perfect pairings for your concession stand.