Unleash the Power of Marketing: 5 Easy Strategies for Concession Owners

Marketing plays a crucial role in driving visibility and enticing people to try your delicious offerings. More people means more sales! Fortunately, you don’t need a marketing degree to make an impact. There are five simple yet effective marketing strategies anyone can implement today to boost your concession stand’s success. 

Just remember, they didn’t build Rome in a day. But with the support of Allen Associates and your dedication to implementing and keeping up with these effective marketing strategies, you can attract more customers, increase sales, and build a thriving concession business. Here are five easy marketing tips that concession owners can use to attract new customers and keep them coming back for more.

1. Leverage the Power of Social Media

In today’s digital age, social media platforms are invaluable tools for marketing your concession stand. Create engaging profiles on popular platforms like Facebook, Instagram, and Twitter. Share appealing photos and videos of menu items, behind-the-scenes glimpses of your operation, and updates on upcoming events or specials. Encourage customers to follow your pages, engage with their comments and reviews, and use targeted hashtags to reach a wider audience.

2. Implement a Customer Loyalty Program

Rewarding your loyal customers is a great way to build a strong customer base and encourage repeat visits. Implement a customer loyalty program where customers earn points or rewards for their purchases. Offer exclusive discounts, freebies, or special promotions to members of your loyalty program. This not only incentivizes customer loyalty but also creates a sense of belonging and appreciation among your patrons.

3. Collaborate with Local Influencers

Tap into the power of local influencers and bloggers who have a strong following in your community. Reach out to them and offer them a complimentary experience at your concession stand in exchange for a review or social media shout-out. Their positive endorsement can significantly boost your visibility and attract new customers who trust their recommendations. Make sure to choose influencers whose audience aligns with your target market to ensure the best results.

4. Participate in Community Events

Get involved in local community events, fairs, and festivals to showcase your concession stand to a larger audience. Set up a booth or food truck and offer samples or special deals to event attendees. Engage with potential customers, distribute marketing materials, and collect contact information for future promotions. Active participation in community events not only exposes your business to new customers but also helps build a positive reputation within the community.

5. Offer Limited-Time Specials and Promotions

Creating a sense of urgency and exclusivity can drive immediate customer interest and boost sales. Introduce limited-time specials or promotions that encourage customers to act quickly. For example, offer a discounted combo meal during a specific time of day or run a “buy one, get one free” promotion on select menu items for a limited period. Promote these offers through your social media channels, signage at your concession stand, and targeted email campaigns to create buzz and entice customers to visit.

By implementing these five easy marketing tips, you can increase your visibility, attract new customers, and foster loyalty among your existing patrons. Remember to leverage the power of social media, implement a customer loyalty program, collaborate with local influencers, participate in community events, and offer limited-time specials and promotions. Allen Associates is here to support you every step of the way with our Proven Profit Programs, quality supplies, and expert guidance. Take some time today to try one or more of these strategies! 


Q: How can I effectively use social media to market my concession stand?

A: Create engaging content, share appealing visuals, and interact with your audience through comments, messages, and reviews. Use targeted hashtags and consider running social media ads for greater reach.

Q: How can a customer loyalty program benefit my concession stand?

A: A customer loyalty program rewards your loyal customers and encourages repeat visits. It creates a sense of appreciation and belonging among your patrons, while also fostering customer loyalty and increasing customer retention.

Q: How do I choose the right local influencers for my concession stand?

A: When selecting local influencers, consider their audience demographics, engagement rates, and relevance to your target market. Look for influencers whose values align with your brand and who have an authentic and trusted connection with their followers.

Q: What are the advantages of participating in community events?

A: Participating in community events exposes your concession stand to a larger audience and helps build a positive reputation within the local community. It provides an opportunity to showcase your offerings, engage with potential customers, and collect contact information for future promotions.

Q: How can limited-time specials and promotions drive customer interest?

A: Limited-time specials and promotions create a sense of urgency and exclusivity, prompting customers to act quickly. These offers generate excitement and incentivize immediate visits to your concession stand, boosting sales and attracting new customers.

Q: How can Allen Associates support my concession business?

A: Allen Associates, New York’s specialty beverage and fun food distributor, provides Proven Profit Programs, quality supplies, expert guidance, and a range of equipment and services to help your concession business succeed. We empower you with the total system needed to thrive in the competitive market.

Note: This blog post is for informational purposes only. Results may vary based on individual circumstances and efforts.