Maximizing Fall Concession Stand Success

Warm summer nights are making way for crisp, Fall evenings huddled on cold metal benches under Friday night lights. Savvy concession stand operators know it’s time to adapt their offerings for the changing season. Festival season might be waning but crowds are gathering at sports games, school events, and soon, all the holiday festivities. Let’s explore how to attract crowds and boost profits during the Fall concession season. 

Warm Hands, Full Hearts

Serve up warm beverages and food offerings and the crowds will surely turn up.

  1. Coffee and Cocoa – Is there anything better than returning to the sidelines with a warm cuppa when your hands are cold? Coffee, hot cocoa, and cappuccino are all wildly popular year-round, but especially during the cooler months. These hot beverages all have high profit margins and can appeal to many with the variety of flavors available. Allen Associates provides commercial coffee profit programs, equipment, and supplies, to businesses and organizations around Western and Central New York. We offer three brands or tiers of coffee with excellent name recognition and quality: Eight O’Clock, New England, Java, and Heritage. 
  2. Hot Pretzels – Soft, hot pretzels with warm, melty nacho cheese to dip is a welcome offering on chilly days, and always a crowd-pleaser. Allen Associates offers programs for J&J Super Pretzels, which are precooked and frozen and simply need to be thawed and heated. They are an excellent profit generator as they require little prep and no heavy equipment investment. Simply display, serve, and watch as customers walk away with a smile.
  3. Fresh Popcorn – Crunchy, salty, aromatic, and beloved by nearly everyone. Popcorn is a universally loved snack and indicative of a good time had. Served fresh, customers will love digging cold hands into a bucket of warm popcorn. Weaver is the brand of choice for serious concession customers. Weaver is the only brand Allens carries because of the high standards they have for their product. Allen Associates offers Weaver Gold popcorn programs because it is the industry standard for high volume Concession popcorn. Weaver Gold provides the most servings per pound of tender butterfly kernels. Perfect for concession popping providing high yields, less breakage, and tender eating.

Savor the Flavors of Fall

A Fall-Inspired Menu 

Fall brings a plethora of fun with school events, sports, and holidays culminating in Halloween and Thanksgiving. The season yields pumpkins, apples, and grapes. It’s a great time to jump on that Fall Flavor train and introduce a medley of irresistible flavors. To captivate your customers’ taste buds, consider adding these menu items:

Caramel Apples: A nostalgic favorite, caramel apples are a classic fall treat.

Freshly Baked Pies: Grape! Apple! Pumpkin, Oh, MY! The aroma of freshly baked apple pies is irresistible

Pumpkin Spice Anything: experiment with autumn’s rich palette of cinnamon, nutmeg, and even maple to infuse your concessions with irresistible seasonal flair. You can add this quintessentially fall flavor to coffee drinks, cocoa, rice cereal treats, baked goods, and so much more. 

Other Ways To Bring in The Season

Fall Decor: Use pumpkins, leaves, and warm lighting to create a welcoming atmosphere.

Themed Nights: Host special “Tailgate Party” nights with unique menu items and games.

Live Entertainment: Feature local bands or performers to enhance the experience.

Family Packages and Combos: Offer family packages and combo deals that appeal to families and friends attending events together.

Keeping Customers Warm: Sell merch or other products like sweatshirts, blankets, or hand warmers to ensure customers stay cozy while enjoying their event.

Collaborate with Local Teams: Team up with local sports teams or schools for joint marketing efforts to attract a broader audience and create a sense of community.

Allen Associates: Your Path to Concession Success

Discover how Allen Associates can boost your fall concession stand efforts:

Quality Supplies and Equipment: Access top-quality supplies and equipment tailored to your needs.

Training and Support: Benefit from comprehensive training and operational guidance.

Innovative Ideas: Receive innovative ideas and materials to enhance your offerings.

Fall, Fun, and Profits

Don’t hibernate once the cooler weather arrives—embrace the chill! With delectable fall menu items, a warm ambiance, clever marketing, and the support of Allen Associates, your concession business can thrive during the autumn months. Get ready for a successful fall concession season with Allen Associates—contact us today!

FAQs – Your Questions Answered

Q1. How can I incorporate seasonal flavors like pumpkin spice into my concessions?

Experiment with different recipes and offer a selection of fall-inspired menu items infused with seasonal flavors. Allen Associates offers Pumpkin Spice flavored coffee and cappuccino flavors in our coffee programs.

Q2. What are the benefits of partnering with local sports teams for promotion?

Collaborating with local teams can help you reach a wider audience and create a sense of community support, boosting attendance.

Q3. What training and support does Allen Associates offer to concession stand operators?

Allen Associates provides comprehensive training and support, including equipment maintenance guidance and operational tips.

Q4. Can you recommend some crowd-pleasing menu items for cooler weather?

Consider offering warm pretzels with cheese dip, hot popcorn, warm beverages, caramel apples, and freshly baked pies to delight your customers.

Q5. How can I advertise my fall menu effectively to attract customers?

Use a combination of social media, flyers, and event announcements to promote your fall menu. Create visually appealing content featuring your seasonal treats to grab potential customers’ attention.