5 Things Concession Sellers Need to Know to Start Business Strong in 2025


The start of a new year is the perfect time for concession sellers to assess their operations, set goals, and adapt to new trends and regulations. With 2025 kicking off, staying ahead of the curve is crucial for success. From adjusting to new labor laws to embracing innovative food trends, these five tips will help you hit the ground running.


Understand and Comply with the NYS Minimum Wage Increase

As of January 1, 2025, the New York State minimum wage has increased to $15.50 per hour. This change applies to most industries, including food service (except for servers) and concessions, making compliance a top priority for sellers operating within the state.

Here’s how to prepare:

  • Review Your Payroll: Audit current wages to ensure all employees meet the new minimum requirements.
  • Adjust Pricing Strategically: To offset increased labor costs, consider slight price adjustments or bundling deals to maintain profitability without alienating customers.
  • Leverage Labor Management Tools: Use scheduling and payroll software to optimize employee hours and minimize unnecessary overtime costs.

Remaining compliant isn’t just about avoiding penalties; it’s also an opportunity to show your team you value their hard work, fostering a positive workplace culture.


Embrace Health-Conscious Food Trends

Customers are becoming increasingly health-conscious, even when enjoying concession stand fare. As we head into 2025, incorporating lighter and plant-based options into your menu can help you attract a broader audience.

Offer these health-conscious offerings:

  • Plant-Based Alternatives: Offer vegan nacho cheese, vegetarian hotdogs, or dairy-free smoothies.
  • Low-Calorie Snacks: Provide options like popcorn or baked chips.
  • Nutritional Transparency: Highlight calories and ingredients on your menu boards to build trust with health-conscious customers.

Though most consumers are looking for big fun and flavor in their food choices when attending an event with concessions, these small adjustments or menu additions cater to evolving consumer preferences and can help you stay competitive in the market.


Upgrade Your Equipment for Efficiency

Time is money, especially during high-traffic events. Outdated or inefficient equipment can slow service and frustrate customers. Start 2025 by investing in concession equipment that streamline your operations and enhance productivity.

Look for:

  • Automated Food Prep Machines: Devices that handle repetitive tasks like slicing, mixing, or frying can save time.
  • Modern POS Systems: Equip your stand with point-of-sale systems that accept multiple payment methods and provide real-time sales analytics.
  • Energy-Efficient Appliances: Cut down on utility costs with eco-friendly fryers, ovens, and refrigeration units. Ask Allen Associates about the energy-efficient equipment we supply. 

While these upgrades require an upfront investment, they often pay off quickly in reduced waste, faster service, and happier customers.


Focus on Sustainability

Sustainability isn’t just a buzzword—it’s a growing expectation among consumers. As we enter 2025, incorporating environmentally friendly practices can set your concession stand apart and appeal to eco-conscious buyers.

Here’s how:

  • Switch to Compostable Packaging: Use biodegradable or recyclable materials for cups, plates, and utensils.
  • Reduce Food Waste: Donate leftover food to local charities or implement inventory tracking systems to prevent over-ordering. Allen Associates offers a wide variety of shelf-stable food items with a long shelf-life, which can significantly reduce food waste as well. 
  • Promote Reusable Items: Offer branded reusable cups or food containers for customers to purchase and bring back for discounts.

Adopting these practices shows your commitment to the environment while potentially reducing operational costs.


Diversify Your Revenue Streams

Relying solely on traditional concession sales can limit your growth potential. Explore new revenue opportunities to make 2025 your most profitable year yet.

Ideas to consider:

  • Catering Services: Offer your most popular items for private events, like parties or corporate gatherings.
  • Online Pre-Orders: Allow customers to pre-order snacks for pickup at events, reducing wait times and increasing convenience.
  • Seasonal Specials: Introduce limited-time menu items for holidays, local events, or sports seasons to drive excitement.

By diversifying your offerings, you can attract new customers while keeping regulars engaged.


Make 2025 Your Best Year Yet

With these strategies, concession sellers can navigate the challenges and opportunities of the new year with confidence. By staying compliant with the NYS $15.50 minimum wage, embracing trends, upgrading equipment, adopting sustainable practices, and exploring new revenue streams, you’ll be well-positioned to thrive in 2025.


FAQs

What is the new NYS minimum wage for 2025?

The New York State minimum wage increased to $15.50 (up from $15.00) per hour starting January 1, 2025.

How can concession sellers offset higher labor costs?
Consider adjusting pricing, optimizing scheduling, and using technology to enhance efficiency and minimize waste.

What are some health-conscious snack ideas for concession stands?
Plant-based nachos, baked chips, and air-popped popcorn are great options to meet the growing demand for healthier snacks.

Why is sustainability important for concession stands?
Sustainable practices appeal to eco-conscious customers, reduce operational costs, and enhance your brand image.

What’s the best way to modernize a concession stand?
Invest in automated food prep machines, modern POS systems, and energy-efficient appliances to improve speed and efficiency.

How can I attract more customers in 2025?
Diversify your offerings with catering, online pre-orders, and seasonal specials to engage a wider audience.


For Sarah: 

  • Inbound Links: Add links to pages on labor law compliance and equipment upgrades offered by Allen Associates.
  • Outbound Links: Link to NYS Department of Labor’s minimum wage updates and articles on food sustainability practices.